Distributed system for linking content of video signals to information sources

ABSTRACT

A system for product advertising through a telecommunication network is disclosed. The system comprises an advertising engine and an information depot. The advertising engine comprises an information-extraction tool for acquiring product information, an authoring tool for tracking product images appearing in a display of a video recording, and an augmented-display tool for relating product images appearing in a display of a video recording to respective product information. The information depot comprises a global product directory and overlay directories for a set of video recordings. A number of authoring computers connect to the advertising engine of the present invention as well as streaming video sources and advertising databases to generate content of the information depot. The advertising engine distributes the augmented-display tool to viewers&#39; computers which accesses the video-content directory and the product directory to acquire respective overlay directories and associated product data.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims priority to U.S. provisional application60/951,230, which was filed on Jul. 22, 2007, the content of which isincorporated herein by reference.

FIELD OF THE INVENTION

The present invention relates to illustrative video streaming. Inparticular, the invention is directed to a distributed system forlinking content of video recordings to relevant information sources.

BACKGROUND OF THE INVENTION

Video broadcasting is a source of information of general interest wherea viewer may select from a large number of channels. Video broadcastingis heavily used for advertising products and services. The recentwidespread proliferation of personal computers with access to theInternet enables viewing video recordings from diverse sources andcovering areas of both general interest and special interest.Video-streaming providers also rely on product and service advertisingto support their operation. Video broadcasting and video streamingsystems permit a viewer to select from a variety of sessions. However, aviewer does not have the privilege of selecting advertising materialthat accompanies a displayed video signal. Additionally, a viewer of avideo display may be interested in acquiring further informationrelevant to a displayed object but may get such information throughaccess to a search engine.

The flexibility of receiving video signals through a medium permittingtwo-way communications, such as the Internet, enables viewer-basedadvertising where a viewer may have some control on displayedadvertising content. Such capability may provide significant educationaland commercial advantages.

There is, therefore, a need to explore the viability and extent ofintroducing viewer-based advertising and information delivery.

SUMMARY OF THE INVENTION

In accordance with an aspect, the present invention provides a systemfor product advertising, the system comprises a processor and a computerreadable storage medium, e.g., a memory, having computer readableinstructions stored thereon, when executed by the processor, forming anadvertising engine and an information depot.

The advertising engine comprises: an information-extraction tool foracquiring collective product information, pertinent to a set ofproducts, from product data bases through a network; an authoring toolfor tracking product images appearing in a first display of a specificvideo recording received from a video source, associating productidentifiers to the product images, and producing an overlay directoryrelating each of selected product images to respective informationwithin the collective product information; and an augmented-display toolfor tracking the product images appearing in a second display of thespecific video recording and displaying selected product informationcorresponding to a subset of the product images selected by a viewer ofthe second display.

The information depot comprises: a computer readable storage medium,e.g., a memory, having computer readable instructions stored thereon,forming the following directories: a global product directory storingthe collective product information; a video-source directory providingnetwork addresses of video sources providing video recordings; and avideo-content directory storing overlay directories of a plurality ofvideo recordings produced by the authoring tool.

The system further comprises authoring computers connecting, through thenetwork, to the advertising engine and the information depot. Anauthoring computer comprises means for performing the following:receiving a copy of the authoring tool; accessing the video sourcedirectory to obtain network addresses of selected video sources;receiving selected video recordings from the selected video sources;tracking specific product images appearing in a display of a videorecording to produce a tracking record; and accessing the global productdirectory to obtain product information relevant to the specific productimages. The authoring computer produces an overlay directory for thevideo recording combining the tracking record and the particular productinformation and sends the overlay directory to the information depot.

The advertising engine comprises means for distributing theaugmented-display tool to a plurality of viewing computers and eachviewing computer accesses the video-content directory to acquire anoverlay directory associated with a respective video recording.

In accordance with another aspect, the present invention provides asystem for collecting and distributing product information through anetwork. The system comprises an overlay server computer, also to bereferred to as an overlay server, and a number of authoring computers.The overlay server comprises: an information extraction tool stored in acomputer readable medium, e.g., a memory of the overlay server, forextracting product information, for a set of products, from a pluralityof product servers and assembling the product information in a globalproduct directory; an authoring tool for creating individual overlaydirectories for a plurality of video recordings acquired from aplurality of video sources, and assembling the individual overlaydirectories into a video-content directory; and an augmented displaytool for displaying information relevant to products, belonging to theset of products, appearing in displaying a selected video recording fromamong the plurality of video recordings. Each authoring computeracquires a copy of the authoring tool.

Each overlay directory comprises means for maintaining a time instantand spatial position of each appearance of a particular product in adisplay of a respective video recording and information relevant to theparticular product.

The global product directory comprises: a list of product identifiers ofthe set of products; a product image for at least one product in the setof products; a title and description for each product in the set ofproducts; and at least one network address of a product server providinginformation relevant to each product in the set of products.

The system supports a plurality of viewing computers each viewingcomputer storing thereon a copy of the augmented display tool whichcauses a viewing computer to: send a request to the overlay server toacquire a specific video recording; receive from the overlay server (1)an augmented display tool; (2) a specific overlay directory,corresponding to the specific video recording; (3) a network address ofa specific video source providing the specific video recording; (4)request and receive the specific video recording from the specific videosource; (5) track images, in a display of the specific video recording,of specific products belonging to the set of products and selected by auser of the viewing computer; and (6) extract, from the global productdirectory, product information relevant to the specific products.

Various means mentioned above are implemented as computer readableinstructions stored in a computer readable medium, when executed by aprocessor, forming respective means of the distributed system of theembodiment of the invention.

In accordance with a further aspect, the present invention provides amethod for product advertising through a network. The method comprisessteps of: creating a list of product identifiers of a set of products;acquiring network addresses of product servers, each product serverproviding information relevant to at least one of the set of products;acquiring collective product information relevant to the set of productsfrom the product servers through the network; and sending the collectiveproduct information through the network to an overlay server.

The method further comprises steps of: creating a list ofvideo-recording identifiers of a set of video recordings; acquiringnetwork address of video sources collectively providing the set of videorecordings; and requesting and receiving the set of video recordings.

For each video recording, the method performs steps of: producing adisplay on a computer screen; pointing to images in the displaycorresponding to the set of products; formulating a tracking recordcomprising a product identifier, a pointing time, and spatialcoordinates for each image; and sending the tracking record to theoverlay server through the network.

In accordance with another aspect, the present invention provides aserver for illustrative video streaming. The server comprises acomputing device and a computer readable storage medium. The storagemedium stores: an object directory having a plurality of object recordseach object record including information pertinent to a respectiveobject selected from a plurality of objects; and a video-contentdirectory having a plurality of overlay directories each overlaydirectory identifying content of a respective video recording from amonga plurality of video recordings, the content exhibiting at least oneobject from among the plurality of objects. The storage medium holdsauthoring instructions for composing the overlay directories, eachoverlay directory comprising relative time instants, with respect to astarting time instant of a respective video signal, at which selectedobjects appear on a display of the respective video signal. The storagemedium further holds an augmented-display tool for displaying a selectedvideo recording and associating the selected video recording with arespective overlay directory. Each overlay directory includes a networkaddress of a video-streaming server providing the respective videorecording.

In accordance with another aspect, the present invention provides aserver for illustrative video streaming. The server comprises aprocessor and a storage medium holding: authoring instructions forconstructing an overlay directory of a video signal, the overlaydirectory storing relative time instants, with respect to a startingtime instant of the video signal, at which selected objects appear on adisplay of the video signal; and emissary instructions for establishingtwo-way communication sessions between the server and an authoringcomputer acquiring the authoring instructions. The server furthercomprises a communication module stored in a memory, e.g., in a memoryof the server, for performing the following: sending the authoringinstructions and the emissary instructions to the authoring computer;and receiving from the authoring computer an identifier of a particularvideo recording, identifiers of particular objects spotted within adisplay of a corresponding video signal read from the particular videorecording, and an overlay directory of the respective video signal.

The storage medium further holds: an object directory having a pluralityof object records each object record storing information pertinent to arespective object selected from a plurality of objects; and avideo-content directory having a plurality of overlay directories eachoverlay directory identifying content of a respective video recordingfrom among a plurality of video recordings, the content exhibiting atleast one object from among the plurality of objects.

In accordance with a further aspect, the present invention provides amethod of linking content of a video signal to information sources. Themethod comprises steps of: creating an object directory having aplurality of object records, each object record storing informationpertinent to a respective object selected from a plurality of objects;acquiring a plurality of video recordings and a plurality networkaddresses of sources of the video recordings; creating a video-contentdirectory having a plurality of overlay directories each overlaydirectory identifying contents of a respective video recording fromamong the plurality of video recordings, the contents exhibiting atleast one object from among the plurality of objects.

The method further comprises steps of: receiving at a server storing theobject directory and video-content directory a request from a computerfor access to a specific video recording; and upon ascertaining that thespecific video recording belongs to the plurality of video recordings,sending from the server to the computer: a network address, from amongthe plurality of network addresses, providing the specific videorecording; and a specific overlay directory, from among the plurality ofoverlay directories, corresponding to the specific video recording.

In accordance with another aspect, the present invention provides acomputer readable medium having stored thereon an authoring tool. Theauthoring tool is a computer-executable program operable in a hostcomputer to cause the host computer to track objects appearing in adisplay of a video signal and link the tracked objects to relevantsources. The authoring tool causes the host computer to: produce avisual display of a signal received at the host computer from a videosource; determine a pointing time corresponding to a manually selectedposition within an image of an object within the visual display;determine coordinates of a first spatial contour produced by manuallyencircling the object within the visual display using a pointing device;and create an overlay directory specific to the signal. An overlaydirectory indicates a network address of the video source, a descriptionof the selected object, a pointing time instant, and coordinates of aselected position on a display screen.

The authoring tool further causes the host computer to include in theoverlay directory information provided by a user of the host computer,the information comprising a description of the selected object; and alist of network sites providing further information on the selectedobject.

The authoring tool further comprises computer-executable instructions tocause the host computer to: determine a respective pointing timecorresponding to a manually selected position within each of successiveimages of the selected object; determine, for each of the successiveappearances, a respective pointing time and coordinates of a respectiveencircling spatial contour; and append the overlay directory to includethe respective pointing time and the coordinates of the respectiveencircling spatial contour. The authoring tool further comprisescomputer-executable instructions executed to cause the host computer tolink to a video-overlay server to communicate the overlay directory.

In accordance with another aspect, the present invention provides amethod for generating an overlay directory for a video signal. Themethod is performed by a computer connected to a network and comprisessteps of: displaying static icons of candidate objects on a screen ofthe computer; producing a display of the video signal on the screen; andcreating a template of the overlay directory.

In response to manually pointing to a position within an object image inthe display and to a respective static icon, the method performs stepsof: recording a pointing time at which the computer detects thepointing; stopping the display of the video signal at end of a frame ofthe video signal containing the pointing time; determining coordinatesof a spatial contour overlapping the object image using a pointingdevice; storing manually acquired information including networkaddresses of sites relevant to the object image; entering the pointingtime, coordinates, and manually acquired information in the template atan entry corresponding to the respective static icon; and resuming thedisplay of the video signal.

The method further comprises a step of selecting the spatial contour toencircle the image or selecting a contour, from a set of standardizedcontours, to overlap the image. The method further comprises steps of:acquiring a global object directory from a video-overlay server; andverifying that the candidate objects belong to the global objectdirectory.

In accordance with a further aspect, the present invention provides amethod for generating an overlay directory for a video signal. Themethod is performed by a computer connected to a network. The methodcomprises steps of: displaying on a screen of the computer static icons,each associated with an identifier of an object from a set of designatedobjects; producing a display of the video signal on the screen; andnull-initializing tracking records having a one-to-one correspondence tothe designated objects.

In response to a user of the computer pointing to a succession of imagesand corresponding icons relevant to the designated objects, the methodperforms steps of determining a pointing time and pointing position foreach image, and appending the pointing time and pointing position to atracking record corresponding to each image. For each tracking recordhaving at least one entry, the method performs steps of: determining anobject identifier corresponding to each tracking record; receivingfurther information relevant to the object identifier; and inserting thetracking record and the further information in a section of the overlaydirectory corresponding to the object identifier.

The method further comprising steps of: determining a frame number ofthe video signal corresponding to the pointing time, the video signalbeing organized into frames; and appending the frame number to arespective tracking record.

In accordance with another aspect, the present invention provides aprocess performed by a computing device for displaying a video signal inresponse to a request from a viewer of the computing device. The processcomprises: communicating to a video-overlay server an identifier of thevideo signal, where the identifier is provided by the viewer; receivingfrom the video-overlay server a network address of a video-streamingsource providing the video signal and a content directory (overlaydirectory) of the video signal; requesting and receiving the videosignal from the video-streaming source; and producing a current displayof the video signal.

In response to the viewer pointing to a specific object on the currentdisplay, the process: records a pointing time at which the computingdevice detects the pointing; and accesses the content directory toretrieve information specific to the pointing time.

To retrieve the information, the process: determines a spatial positioncorresponding to the pointing time; selects a candidate object fromamong a set of tracked objects within contents of the video signal, thetracked objects identified in the content directory; extracts twoappearance times of the candidate object surrounding the pointing timeand corresponding two contours from tracking records stored in thecontent directory during a prior display of the video signal; ascertainsinclusion of the spatial position within a selected contour from the twocontours; and where the inclusion is determined, assigns a specificidentifier of the specific object as an identifier of the candidateobject. If the spatial position is outside the two contours, aninterpolated contour corresponding to the pointing time is computed. Ifthe spatial position is included within the interpolated contour, aspecific identifier of the specific object is assigned as an identifierof the candidate object.

The process further comprises: displaying a description corresponding tothe specific identifier, the description extracted from a list ofdescriptions of the tracked objects included in the content directory;extracting, from the content directory, a subset of network addressescorresponding to the specific identifier; and establishing a link to atleast one network address listed in the subset of network addresses.Additionally, the process comprises: storing, in a storage medium of thecomputing device, a description corresponding to the specificidentifier, the description extracted from a list of descriptions of thetracked objects included in the content directory; extracting, from thecontent directory, a subset of network addresses corresponding to thespecific identifier; and storing, in the storage medium, the subset ofnetwork addresses.

The process further comprises: interrupting the current display during atime interval following detection of the pointing; adding the timeinterval to a summation of interruption time, the summation initializedto zero at a starting instant of the current display; and determiningthe pointing time as a time indication derived from a clock of thecomputing device minus the starting instant of the current display minusthe summation.

In accordance with another aspect, the present invention provides acomputer readable medium having stored thereon an augmented displaytool. The augmented display tool is a computer-executable programoperable in a host computer to cause the host computer to: receive arequest from a viewer to display a video signal; forward the request toa video-overlay server; receive from the video-overlay server a networkaddress of a video-streaming source providing the video signal and acontent directory (overlay directory) of the video signal, the contentdirectory comprising presence times of selected contents of the videosignal and network addresses of sources of information relevant to theselected contents; request and receive the video signal from thevideo-streaming source; display the video signal on a display devicecontrolled by the host computer; detect pointing times at which theviewer points to a particular displayed object; and compare the pointingtimes to the presence times to find a counterpart content, in theselected contents, to the particular displayed object. If thecounterpart is found, a subset of the network addresses corresponding tothe counterpart content is extracted.

The computer readable medium further stores computer-executableinstructions which causes the host computer to: sort the presence timesaccording to contents and group presence times of each content into setsof presence times, each set contained within a video-frame period;determine spatial contours corresponding to the sets of presence times;determine a respective spatial position for each of the pointing times;determine inclusion of the respective spatial position within one of thecontours; determine an interpolated spatial contour, between two spatialcounters, corresponding to a pointing time.

In accordance with a further aspect, the present invention provides amethod performed by a computer for retrieving information relevant toobjects appearing in a display of a video signal in response to a userof the computer requesting the video signal. The method comprises:acquiring a content directory (overlay directory) of the video signalfrom a video-overlay server, the content directory storing contentinformation relevant to a set of tracked objects; acquiring the videosignal from a video source; starting the display of the video signal;and recording a time measurement and spatial coordinates of eachselected point of a number of selected points on the display identifiedby a pointing device controlled by the user. Upon termination of thedisplay, the following steps are performed: finding an object identifierin the content directory of an object, from among the set of trackedobjects, corresponding to each selected point using the time measurementand spatial coordinates; and where the object identifier is found,storing a record comprising the object identifier and the timemeasurement in a cache memory of the computer.

BRIEF DESCRIPTION OF THE DRAWINGS

Embodiments of the present invention will be further described withreference to the accompanying exemplary drawings, in which:

FIG. 1 illustrates a system for acquiring information relevant toobjects viewed in a display of a video signal through a video-overlayserver in accordance with an embodiment of the present invention;

FIG. 2 illustrates the system of FIG. 1 connecting to a plurality ofauthoring computers, a plurality of video sources, a plurality ofviewing computers, a search engine, and a plurality of object servers inaccordance with an embodiment of the present invention;

FIG. 3 illustrates a video-overlay server receiving video-overlay datafrom a plurality of authoring computers and providing the video-overlaydata to a plurality of viewing computers in accordance with anembodiment of the present invention;

FIG. 4 illustrates basic processes performed at an authoring computer,the video-overlay server, and a viewing computer in accordance with anembodiment of the present invention;

FIG. 5 illustrates a video-overlay server storing an authoring tool, anaugmented-display tool, a video-content directory, and a global objectdirectory in accordance with an embodiment of the present invention;

FIG. 6 illustrates interaction of an authoring computer with avideo-overlay server, video sources, and an object server in accordancewith an embodiment of the present invention;

FIG. 7 illustrates interaction of a viewing computer with avideo-overlay server, video sources, and an object server in accordancewith an embodiment of the present invention;

FIG. 8 further details an authoring process outlined in FIG. 4 inaccordance with an embodiment of the present invention;

FIG. 9 illustrates an exemplary global object directory created by thevideo-overlay server in accordance with an embodiment of the presentinvention;

FIG. 10 illustrates time tracking during an authoring process wherevideo-display is interrupted to associate illustrative data with anobject image and during a viewing process where video-display isinterrupted to associate an object image with respective illustrativedata in accordance with an embodiment of the present invention;

FIG. 11 illustrates adaptive boundaries encircling an object imageappearing in different sizes at different frames in a video display, foruse in an embodiment of the present invention;

FIG. 12 illustrates preset boundaries overlapping an object imageappearing in different sizes at different frames in a video display, foruse in an embodiment of the present invention;

FIG. 13 illustrates display time instants corresponding to displaycoordinates of an object image appearing in two frames in a display of avideo signal, for use in an embodiment of the present invention

FIG. 14 illustrates an exemplary video-content directory maintained by avideo-overlay server and comprising overlay directories for a pluralityof video signals, in accordance with an embodiment of the presentinvention;

FIG. 15 details an overlay directory comprising multiple records eachcorresponding to a tracked object image with adaptive boundaries, inaccordance with an embodiment of the present invention;

FIG. 16 details an overlay directory comprising multiple records eachcorresponding to a tracked object image with preset overlappingboundaries in a video signal, in accordance with an embodiment of thepresent invention;

FIG. 17 illustrates data recorded during an authoring session in whichobject images are tracked without interrupting the display of a videosignal in accordance with an embodiment of the present invention;

FIG. 18 illustrates a process of augmented display of a video-signal inaccordance with an embodiment of the present invention;

FIG. 19 illustrates data recorded during an augmented viewing session inwhich object images are tracked without interrupting the display of avideo signal in accordance with an embodiment of the present invention;

FIG. 20 illustrates object appearance and tracking during an authoringprocess and a viewing process of a video signal for use in an embodimentof the present invention;

FIG. 21 illustrates interpolation of two adaptive boundaries of anobject image in accordance with an embodiment of the present invention;

FIG. 22 illustrates the interpolation process of FIG. 21 for anexemplary object image in accordance with an embodiment of the presentinvention;

FIG. 23 illustrates an interpolation process for the exemplary objectimage of FIG. 22 using preset overlapping boundary in accordance with anembodiment of the present invention;

FIG. 24 illustrates an advertising engine and an information depotforming an overlay server in accordance with an embodiment of thepresent invention;

FIG. 25 illustrates a distributed system for linking content of videosignals to information sources, in accordance with an embodiment of thepresent invention;

FIG. 26 illustrates a part of the system of FIG. 25 activated when aviewer requests display of a video recording, in accordance with anembodiment of the present invention;

FIG. 27 illustrates software implementation the system of FIG. 2 inaccordance with an embodiment of the present invention;

FIG. 28 details steps of a viewing process in accordance with anembodiment of the present invention;

FIG. 29 illustrates steps of an authoring process in accordance with anembodiment of the present invention;

FIG. 30 illustrates a product extraction component of the softwareimplementation of FIG. 27 in accordance with an embodiment of thepresent invention;

FIG. 31 illustrates functional details of the product extractioncomponent of FIG. 30 in accordance with an embodiment of the presentinvention;

FIG. 32 illustrates software implementation details of the productextraction component of FIG. 30 in accordance with an embodiment of thepresent invention;

FIG. 33 illustrates additional software components of the productextraction component of FIG. 30 in accordance with an embodiment of thepresent invention;

FIG. 34 illustrates an editor injection block in the softwareimplementation of FIG. 27 in accordance with an embodiment of thepresent invention;

FIG. 35 illustrates further details of the editor injection block ofFIG. 34 in accordance with an embodiment of the present invention;

FIG. 36 details software components of the editor injection block ofFIG. 34 in accordance with an embodiment of the present invention;

FIG. 37 illustrates software components for facilitating communicationsbetween servers of different domains;

FIG. 38 is a functional diagram for an author overlay block in thesoftware implementation of FIG. 27 in accordance with an embodiment ofthe present invention;

FIG. 39 illustrates details of the author overlay block of FIG. 38;

FIG. 40 illustrates an object tracking process considered in thesoftware implementation of FIG. 27 in accordance with an embodiment ofthe present invention;

FIG. 41 illustrates a playback function considered in the softwareimplementation of FIG. 27 in accordance with an embodiment of thepresent invention;

FIG. 42 illustrates inter-domain communication activated in the playbackfunction of FIG. 41 in accordance with an embodiment of the presentinvention; and

FIG. 43 illustrates a functional diagram for a user redirection block inthe software implementation of FIG. 27.

DETAILED DESCRIPTION Terminology

Video source: A server computer providing video recordings or streamingvideo signals, also being referenced as a video server.Object server: A server computer providing information relevant tospecific objects, also being referenced as an object server. An objectmay be a product or a service, in which case the object server may bereferenced as a product server. In the present application, the termsobject server and product server may be used interchangeably and areassigned the same reference numeral 116.Authoring computer: A computer acquiring a specific “authoring tool” (aset of computer executable instructions) from a video-overlay server(also called overlay server) is referenced as an authoring computer.Viewing computer: A computer acquiring a specific viewing tool (a set ofcomputer executable instructions) called an “augmented display tool”from the video-overlay server is called a viewing computer. A computingdevice may function as both an authoring computer and a viewing computerif both the authoring tool and the augmented display tool are installedthereon.Object record: An object record, stored in a computer readable medium,which contains information pertinent to a respective object such as anidentifier, an image (icon), a title, description, and network addressesof servers providing more detailed information relevant to the object.If the object is a product, a respective object record (product record)may serve as advertising material.The word “exemplary” is used herein to mean “serving as an example,instance, or illustration.” Any embodiment described herein as“exemplary” is not necessarily to be construed as preferred oradvantageous over other embodiments. The word “example” is used hereinto mean “a non-limiting example.” Each example provided herein is anillustration of merely one embodiment; many others may exist, and noprovided example should be construed as limiting an otherwise broadercategory.

FIG. 1 illustrates a system for acquisition of information pertinent todisplayed objects in a video display. The system comprises video sources112, each providing video signals to viewers through a network 120, asearch engine 114 stored in a computer readable medium, and objectservers 116, each providing information related to respective objects.An object may be a merchandise item, such as an industrial oragricultural product, as well as services such as appliance repairs.

A first viewer using a computing device 122 having a display screen andequipped with conventional display software accesses one of the videosources 112 to receive a video signal. The viewer may get furtherinformation regarding a displayed object in the displayed video signal,by accessing search engine 114, to get general information, such asnutritious value of an edible product or a consumer report on a product,and an object server 116 which may provide product pricing and orderinginformation.

A second viewer using a computing device 124, in accordance with anembodiment of the present invention, having a display screen, accesses avideo-overlay server 160 (also referenced as overlay server 160 forbrevity) to receive a video signal. The overlay server 160 comprises aprocessor and a computer readable medium for storing thereon varioussoftware instructions as will be described in detail below. Thevideo-overlay server 160 responds by providing computer 124 withnecessary software to enable computer 124 to access a proper videosource 112 and to get information on a displayed object by simplypointing at the object (“clicking the object”) using a pointing device.

FIG. 2 illustrates system of FIG. 1, as viewed by the second viewer, infurther detail. The video-overlay server 160 may support concurrentsessions of viewers using computer devices 124. A plurality of authoringcomputers 240 contribute to constructing and updating a video-overlaydatabase installed in the computer readable medium of the video-overlayserver 160. Video-server 160 may be directly connected to authoringcomputers 240, one of which being illustrated in FIG. 2. Other authoringcomputers 240 may access the video-overlay server through network 120.An authoring computer 240 is a general-purpose computer or aspecial-purpose computer, which is loaded with an authoring softwaretool provided by video-overlay server 160, the authoring software toolbeing stored in a computer readable medium. Several authoring computers240 may function concurrently to populate the video-overlay databasesupported by video-overlay server 160.

Process Overview

FIG. 3 illustrates the system of FIG. 2 with a focus on the connectivityof video-overlay server 160 to a number, M≧1, of authoring computers240, individually identified as 240-1 to 240-M, and a number, N≧1, ofviewing computers individually identified as 124-1 to 124-N.

FIG. 4 illustrates two basic processes, authoring 420 and augmenteddisplay process 440, of the system of FIG. 2. The authoring process 420partly creates the video-overlay database 430 using a number ofauthoring computers 240. In step 422, a user of an authoring computer240 acquires an authoring tool from video-overlay server 160 and selectsa set of objects (goods or services) to track during viewing a visualdisplay of a video signal. The selected set of objects may be definedafter a precursor viewing of video recordings of interest.Alternatively, the selected set may be extracted from a global set ofpopular objects held in the video-overlay database 430. In step 423, theuser of the authoring computer 240 acquires information relevant to eachof the objects, in the selected set of objects, through search engine114 and selected object servers 116. The information may include images,descriptions, and network addresses of other servers providing relevantinformation. In step 424, the user of authoring computer 240 selects avideo signal and finds a network address of a video source 112 providingthe video signal. The user acquires and displays the video signal andpoints to selected displayed objects, from among the selected set ofobjects, using a pointing device. In step 426, the authoring toolinstalled in a memory of the authoring computer 240 is activated toproduce an overlay directory for the video-signal under consideration.

The video-overlay database 430 is stored in the computer readable mediumof the overlay server 160 and is maintained by the overlay server 160.It contains a list 432 of desirable objects, and a list 434 of videosignals for which corresponding overlay directories are stored in thecomputer readable medium. A section 436 of the database 430 containsinformation relevant to each object in list 432 and each video signal inlist 434. The video-overlay server 160 also comprises a set of softwaretools 438, including an authoring tool, a display tool, and emissaryinstructions for establishing two-way communication sessions between theoverlay server and other external computers, collectively labeled as 438in FIG. 4.

The augmented-display process 440 starts with acquiring anaugmented-display tool from video-overlay server 160 (step 442). Aviewer, using a computer 124 sends a request to video-overlay server 160to acquire a specific video signal. The video signal may be identifiedby a title or a serial number of a corresponding video recording. Theoverlay server 160 responds with a network address of an appropriatevideo source 112 (step 443). The augmented-display tool communicateswith video-overlay server 160 to acquire an overlay directorycorresponding to the video signal (step 444) and communicates with theappropriate video source 112 to acquire the video signal. The viewingcomputer displays the video signal (step 445) and detects viewerselections (step 446). The augmented-display tool selects a start timefor displaying the video signal, detects the viewer's selection ofdisplayed objects, and retrieves respective information from thevideo-overlay server 160 and, where necessary, from object servers 112.

Video-Overlay Server

FIG. 5 illustrates components of a video-overlay server 160. Thevideo-overlay server 160 comprises at least one processor 520 (only oneis indicated), an authoring tool 530 and an augmented-display tool 550stored in a computer readable medium accessed by the overlay server 160.A client interface module 522, also stored in the computer readablemedium of the overlay server 160, manages communication, over amultiplexed link 524, between processor 520 and clients which includeboth authoring computers 240-1 to 240-M and viewing computers 124-1 to124-N.

Overlay server 160 receives overlay directories from authoring computers240 and adds them to overlay database 430. A received overlay directorycomprises both object-tracking data and associated object information.Overlay directories (also called content directories) received fromauthoring computers 240 are appended to a video-content directory 540.All directories are stored in a computer readable medium accessed by theoverlay server 160. A video signal may display several objects and agiven object may be common in many video signals. Therefore, to reducethe search effort in the authoring process, object information receivedfrom the authoring computers are assembled in an object directory 560,also stored in a computer readable medium of accessed by the overlayserver 160.

FIG. 6 illustrates interaction of an authoring computer 240 with othersystem components in an authoring process. The authoring computer 240,prompted by a user (author), communicates with the overlay serverthrough a connection 620 to request starting an authoring process.Connection 620 may be a direct connection or a connection throughnetwork 120. The overlay server 160 responds by sending an authoringtool through a connection 622. The authoring computer then gets anidentifier of a selected video recording to be authored and an addressof a video source 112 providing the selected video recording. Theidentifier may be a title or a serial number of the video recording. Thevideo recording may be selected by the user of the authoring computer orprovided by the overlay server. The address of the video source 112 maybe provided by the user or the overlay server 160. The authoringcomputer sends a request, through a connection 630, to the video source112 and receives the requested video recording through a connection 632.The user of authoring computer 240 may access a search engine 114,through a connection 612, to acquire information relevant to a set ofobjects of interest. The user may also obtain network addresses ofservers 116 providing further information on the objects of interest.The objects may include products, services, or educational material.

The authoring computer accesses a server 116 through a connection 640 torequest object information, and the object server 116 sends therequested information through a connection 642. The authoring computermay extract specific information content, subject to contractualagreements, and send the extracted content to the overlay server 160 forinclusion in the global object directory (described with reference toFIG. 5) maintained by the overlay server 160. The user of authoringcomputer 240 may annotate extracted content before sending the contentto the overlay server 160.

FIG. 7 illustrates interaction of a viewing computer 124 with othersystem components in a viewing process. The viewing computer 124,prompted by a user (a viewer), sends a request through a connection 720to receive a video recording (video signal). The overlay server 160responds by sending, through a connection 722, (1) an augmented displaytool, (2) a network address of a video source 112 providing therequested video recording, and (3) an overlay directory associated withthe requested video recording. The viewing computer 124 sends a request,through a connection 730, to video source 112 to receive the videorecording. The video source responds by sending the video recordingthrough a connection 732. The viewing computer 124 displays the videorecording using the augmented display tool. The viewer may point toobjects appearing in the display, using a pointing device such as a“mouse”, to indicate interest in further information relevant to theobject. The augmented display tool determines a time instant, at whichthe viewing computer detects a viewer's selection, and position on adisplay screen of a selected object. The augmented display tool operatesin either of two modes. In a first mode, the viewer points to objects ina continuous display and gets information relevant to the selectedobjects in a separate session. In a second mode, the display isinterrupted when the viewer points to an object and is resumed afteracquiring and displaying information relevant to the object.

The augmented display tool instructs the viewing computer 124 to acquirebasic object information from the global object directory maintained byvideo server 160. The basic information may also include networkaddresses of a number of object servers 116 providing further details.To acquire further detailed information, as prompted by the viewer, theaugmented display tool instructs the viewing computer 124 to link to anobject server 116 selected by the viewer from the number of objectservers determined from the global object directory. The viewingcomputer 124 establishes a connection 740 to the selected object server116 and receives detailed object information from the object server 116through a connection 742.

Authoring Process

FIG. 8 illustrates a process of authoring implemented by an authoringcomputer 240 during an authoring session. The process starts byinstalling authoring tool 530 in the authoring computer (step 820). Auser of the authoring computer 240 selects a video signal (step 822)either from a list, obtained from overlay server 160, of candidate videosignals (not illustrated) or according to the user's own search effort.The user further identifies objects to track (step 824) which may beselected from list 432 stored in overlay database 430. The user selectsan object (step 826) and determines an object server 116 providingrelevant information. A network address of the object server may bereadily available in global object directory 560. In step 828, the useraccesses the object server and extracts information (step 830) such asan image, title, and description of the object. When it is determined instep 832 that all objects identified in step 824 have been considered,the user (author) is ready to create an overlay of the video signal. Thevideo signal is acquired (step 834) from a respective video source 112and displayed on a screen associated with the authoring computer (step840). The authoring tool 530 creates an overlay directory of the videosignal under consideration based on the user's selections of displayedobjects as will be described below. If the user intends, in step 850, tocreate an overlay directory for another video signal, step 822 isrevisited and followed by steps 824 to 850. Otherwise, the authoringsession is complete.

Object Directory

FIG. 9 illustrates a global object directory 560 stored in a computerreadable medium accessed by the overlay server 160, which providesobject information for each object in a list of selected objectsconsidered for advertising or further illustration. The list of selectedobjects may be created independently of the authoring process or createdduring authoring processes performed by users of authoring computers240. The object information comprises an object identifier 912, anobject image 914, an object description 916, and a set 918 of networkaddresses of sites providing further information of a respective object.Other object descriptors may be added. The directory 560 of FIG. 9covers 8191 objects. It is contemplated that a display of a specificvideo signal may include a much smaller number of objects which may beextracted from global directory 560.

Object-Tracking Data

During an authoring session, a user of an authoring computer 240 startsa display of a video signal and activates an authoring tool to track anumber of objects. A new overlay directory (content directory) iscreated for the video signal. The user points to an object using apointing device (i.e., clicks on an image of the object on a screen withthe pointing device). The authoring tool captures the time of pointingfrom a time indicator of the authoring computer and stops the display atthe end of a current video frame. The user may encircle the object todefine its spatial boundaries and may extract information relevant tothe tracked object from a variety of sources. The authoring tool thenresumes the display of the video signal and captures the time ofdisplay-restart from the time indicator of the authoring computer 240.

The authoring tool calculates the pointing time, of the selected pointon the screen to which the user pointed, relative to the start time ofthe video-signal display. The pointing time entered in the overlayrecord is the time of appearance of the selected point in a continuous(uninterrupted) display of the video signal. When an object is selected(clicked) for the first time after the start of a display, the pointingtime determined according to the computer time indicator is entered inthe overlay directory (content directory). The authoring toolaccumulates display-interruption time and, for each subsequent selection(clicking) of the tracked object during the session, subtracts theaccumulated interruption time from the respective pointing timeindicated by the time indicator of the authoring computer.

FIG. 10 illustrates timing of a tracked object in an authoring process820. The time domain is organized into time frames, each time framecorresponding to a frame of the video signal. The display start time isdetermined from the authoring-computer time indicator. When a userselects an object using a pointing device, the authoring tool 530,installed in the authoring computer 240, stops the display and a currentvideo-signal frame is displayed repeatedly until the user resumes thedisplay. In FIG. 10, the stopping times are referenced as 1024, thestart times are referenced as 1026. The time frames during whichauthoring processes are carried out are referenced as 812 and each othertime frame is referenced as 810. In a first selection of the trackedobject, the display is stopped at time t₁ which corresponds to an end ofa current frame and resumed at time t₁₊. The authoring tool enters thepointing time, t_(A1), determined from the computer time indicationafter subtracting the display start time, in a record corresponding tothe tracked object in the overlay directory (content directory) of thevideo signal. The accumulated interruption time is now (t₁₊−t¹⁻).

In a second selection of the tracked object, the display is stopped attime t²⁻ and resumed at t₂₊. The authoring tool enters the pointingtime, t_(A2), determined from the computer time indication, aftersubtracting the start time and the interruption time interval (t₁₊−t¹⁻),in the record corresponding to the tracked object in the overlaydirectory. The accumulated interruption time is now (t₁₊−t¹⁻)+(t₂₊−t²⁻).

In a third selection of the tracked object, the display is stopped attime t³⁻ and resumed at t₃₊. The authoring tool enters the pointingtime, t_(A3), determined from the computer time indication, aftersubtracting the start time and the accumulated interruption time(t₁₊−t¹⁻)+(t₂₊−t²⁻), in the record corresponding to the tracked objectin the overlay directory. The accumulated interruption time is now(t₁₊−t¹⁻)+(t₂₊−t²⁻)+(t₁₊−t¹⁻)

In a display of the video signal in a viewing session 840 in a viewingcomputer 124, the time domain is organized into time frames, each timeframe 850 corresponding to a frame of the video signal. The duration ofa time frame 850 may differ slightly from the duration of a time frame810 because the clock of an authoring computer is not phase-locked tothe clock of the viewing computer. This, however, is inconsequentialbecause time is measured as a count of clock periods in a respectivecomputer.

The viewing display start time is determined from the viewing-computertime indicator. When a viewer selects an object using a pointing device,the augmented-display tool stops the display and a current video-signalframe is displayed repeatedly until the viewer resumes the display. Theviewing stopping times are referenced as 844 and the start times arereferenced as 846. The viewer may select some of the appearances of thetracked object. In the illustrated example, the time frames during whichthe viewer selects a tracked object are referenced as 862 and the timeframes, encompassing the tracked object, during which the viewer doesnot select the tracked object are referenced as 864.

In a first selection of the tracked object, the display is stopped attime τ¹⁻ which corresponds to an end of a current frame and resumed attime τ₁ ⁺. The augmented-display tool 550, installed in the viewingcomputer 124, uses the pointing time, t_(v1), determined from theviewing-computer time indication after subtracting the start time, toretrieve information relative to the tracked object from the overlaydirectory. The accumulated interruption time is now (τ₁₊−τ¹⁻).

In a second selection of the tracked object, the display is stopped attime τ²⁻ and resumed at τ₂₊. The augmented-display tool uses thepointing time, t_(v2), determined from the viewing-computer timeindication, after subtracting the start time and the interruption timeinterval (τ₁₊−τ¹⁻), to retrieve information relevant to the trackedobject from the overlay directory. The accumulated interruption time isnow (τ₁₊−τ¹⁻)+(τ₂₊−τ²⁻).

Notably, a viewer is likely to select a given object only a small numberof times. However, the authoring process may capture numerousappearances of the object to facilitate identifying the object.

FIG. 11 illustrates images of an object appearing in four frames,significantly distant from each other, in a display of a video signal inan authoring computer 240. The object appears in different sizes andangular displacements, as typically observed in tracking a movingobject. In frame Φ₁, the object is bounded by a rectangle 1120 definedby diagonal points of coordinates (a₁, b₁) and (a₂, b₂). In frame Φ₂,Φ₃, and Φ₄, the object is bounded by rectangles 1122, 1124, and 1126,defined by diagonal points of coordinates {(c₁, d₁), (c₂, d₂)}, {(u₁,v₁), (u₂, v₂)}, and (p₁, q₁), (p₂, q₂)}, respectively. The contourenclosing an image of the object is selected to be rectangular for easeof reproducing at a viewing computer 124. Other contours, of circular orelliptic shapes for example, or contours approximating the actual shapeof an object, may also be used.

The coordinates (a₁, b₁) are uniquely defined by a time instant withinframe Φ₁ at which the first diagonal point appears in the display, andthe coordinates (a₂, b₂) of the second diagonal point are uniquelydefined by a time instant within frame Φ₁ Likewise, the coordinates ofeach point in frames Φ₂, Φ₃, and Φ₄ are uniquely defined by a timeinstant within a respective frame. Thus, in a first representation, theimage of the object may be defined by a frame number and two timeinstants within a frame period. For example, contour 1120 may be definedby {Φ₁, t₁, and t₂}, where t₁ and t₂ are the instants of time withinframe Φ₁ corresponding to the display of the two diagonal points. In asecond representation of the same contour, the image may be defined by aframe number, and four numbers indicating two diagonal points. Thus,contour 1120 may be represented by {Φ₁, a₁, b₁, c₁, d₁}. In a thirdrepresentation of the same contour, the image may be defined by fournumbers indicating two diagonal points and the pointing instant of timeat which a user of the authoring computer selects (clicks on) a specificpoint within the image of the object. Thus, contour 1120 may berepresented by {t*, a₁, b₁, c₁, d₁}, where t* is the time of selecting(clicking on) the specific point relative to the starting time ofdisplay of the video signal at any computer (an authoring computer 240or a viewing computer 124).

FIG. 12 illustrates the images of FIG. 11 with contours (1220, 1222,1224, and 1226) of identical shapes and sizes encircling a selectedpoint of each image selection. Each contour overlaps, but may notencircle, an object image appearing in different sizes at differentframes in a video display.

FIG. 13 maps two images of the object of FIG. 11, spatially defined bycontours 1120 and 1124, onto the time domain. The abscissa in FIG. 13indicates time, relative to a starting time of display of a video signalin a computer, and the ordinate represents time with respect to thestarting time of a frame. Thus, the slope of line 1002-Φ₁, or line1002-Φ₃, is 1. The pointing time t*⁽¹⁾ within frame Φ₁ identifies frameΦ₁, and pointing time t*⁽³⁾ within frame Φ₃ identifies frame Φ₃, in afuture display of the video signal. The intra-frame time instants t₁ andt₂ correspond to diagonal points (a₁, b₁) and (a₂, b₂) respectively, andintra-frame time instants t₃ and t₄ correspond to diagonal points (u₁,v₁) and (u₂, v₂) respectively.

FIG. 14 illustrates a video-content Directory 540 (FIG. 5) maintained byvideo-overlay server 160. Video-content directory 540 includes anoverlay directory 1440 (also called a content directory 1440) for eachvideo signal (video recording) in list 434 (FIG. 4). Each overlaydirectory (content directory) contains a video-signal identifier(video-recording identifier) 1412, a set 1416 of identifiers of objectstracked in a display of a respective video signal, and a matrix 1418 ofcoordinates of tracked images of each tracked object in a set 1416corresponding to the video signal. Directory 540 illustrates two overlaydirectories 1440 corresponding to video signals identified as Video-001and video-092. Four objects, selected from global object directory 560(FIG. 5 and FIG. 9) and identified as object-120, object-197,object-528, and object-809, are tracked in an authoring process ofvideo-001. Five objects, also selected from global object directory 560and identified as object-008, object-086, object-528, object-640, andobject 645, are tracked in an authoring process of video-092.

FIG. 15 details an overlay directory 1440 corresponding to a videosignal video-001 of FIG. 14. An authoring process of video-001 hastracked four objects; object-120, object-197, object-528, andobject-809. Tracking data relevant to objects-120 and object-809 areillustrated. The authoring process tracked 88 images of object-120 and64 images of object-809 in the same display of video-001. A first imageof object-120 is captured at pointing time t1, and a last image iscaptured at pointing time t₈₈. For each pointing time t_(j), 1≦j≦88, twocorresponding diagonal points of coordinates (x₁ ^((j)), y₁ ^((j))) and(x₂ ^((j)), y₂ ^((j))) are stored in the overlay directory (contentdirectory). A first image of object-809 is captured at pointing time τ₁,and a last image is captured at pointing time τ₆₄. For each pointingtime τ_(j), 1≦j≦64, two corresponding diagonal points of coordinates (u₁^((j)), v₁ ^((j))) and (u₂ ^((j)), v₂ ^((j))) are stored in the overlaydirectory.

FIG. 16 illustrates an alternative overlay directory 1440 correspondingto video signal video-001 of FIG. 14. The alternative overlay directory,also included in the video-content Directory 540, comprises multiplerecords each corresponding to a tracked object image with presetoverlapping boundaries as illustrated in FIG. 12. The shape and size ofthe contour overlapping an image of the object are predefined. Hence,the position of only one reference point within the contour need bedetermined for each object image. A preferred reference point is a pointwhich a user of an authoring computer 240 selects during an authoringprocess.

As in the example of FIG. 15, the authoring process tracked 88 images ofobject-120 and 64 images of object-809 in the same display of video-001.A first image of object-120 is captured at pointing time t₁, and a lastimage is captured at pointing time t₈₈. For each pointing time t_(j),1≦j≦88, only one point of coordinates (x₀ ^((j)), y₀ ^((j))) is storedin the alternative overlay directory. A first image of object-809 iscaptured at pointing time τ₁, and a last image is captured at pointingtime τ₆₄. For each pointing time τ_(j), 1≦j≦64, only one point ofcoordinates (u₀ ^((j)), v₀ ^((j))) is stored in the overlay directory(content directory).

FIG. 17 illustrates data recorded during an authoring session in whichobject images are tracked without interrupting the display of a videosignal. The authoring computer 240 records an instant of time t⁺ and aposition (x₀, y₀) of a point, which the user selects, on the displayscreen of the authoring computer. The user may point to several objectimages during an authoring session. The user may select different objectimages of an object several times during the continuous display of thevideo signal in order to facilitate tracking the object during a viewingprocess which relies on interpolation as will be described below withreference to FIG. 21. In FIG. 17, a point within an object imageselected by the user in a j^(th) selection is represented bytemporal-spatial coordinates (t⁺,x₀,y₀)_(j), 1≦j≦G, where G is thenumber of times the user selects (points to) an object images. The imageselections are identified by serial numbers 1 to G and the index jidentifies a selection number regardless of the object image selected.An object image may appear in numerous frames but may be captured in amuch smaller number during an authoring session. The recordedinformation may be held in a cache memory for processing at theauthoring computer and generating an overlay directory to be sent tooverlay server 160.

In the example of FIG. 17, the user of authoring computer 240 haspointed, during an interrupted display of a video signal, to 28 objectimages of objects listed in the global object directory 560 of FIG. 9which contains object records of 8191 objects. The user pointed toobjects of identifiers 0002, 0008, 0064, 0256, 0812, and 1088. Theauthoring tool installed in the authoring computer groups recordedcoordinates of objects, according to object identifiers 1724, toformulate a tracking record for the object. For example, object 0002 wasselected by the user during selection indices 02, 12, 24, and 27 and thetracking record of object 0002 includes temporal spatial coordinates1722 and 1724 denoted (t⁺,x₀,y₀)₀₂, (t⁺,x₀,y₀)₁₂, (t⁺,x₀,y₀)₂₄, and(t⁺,x₀,y₀)₂₇. The authoring tool installed in authoring computer 240,and stored in a computer readable medium of the authoring computer 240,instructs the authoring computer 240 to link to relevant object serversto acquire object information. For each tracked object (0002, 0008,0064, 0812, 1088) the authoring computer 240 communicates to overlayserver 160 a respective tracking record, for inclusion in video-contentdirectory 540, and respective object information for inclusion in globalobject directory 560.

Viewing Process

FIG. 18 illustrates a process performed at a viewing computer 124 usingan augmented-display tool acquired from video-overlay server 160. Instep 1820, the viewing computer 124 receives a request from a viewer todisplay a specific video signal. In step 1822, the viewing computer 124forwards the request to overlay server 160 and receives from the overlayserver 160 network addresses of video-streaming servers providing therequested video signal. In step 1824, the viewing computer 124 receivesthe augmented display tool from the overlay server 160. In step 1826,the augmented-display tool selects a video-streaming server, and causesthe viewing computer to request the specific video signal from theselected video source (video-streaming server) 112. The viewing computerreceives the video signal and, in step 1828, the augmented-display tool550 causes the viewing computer 124 to request an overlay directory(content directory) 1440 (FIG. 14 and FIG. 15), corresponding to thespecific video signal, from the overlay server 160.

In step 1830, the viewing computer 124 displays the specific videosignal under control of the augmented display tool 550. The viewer maypoint to an image of an object to indicate interest in furtherinformation on the object. The viewing computer then records thepointing time (step 1832). The viewer is given a choice to continueviewing the display and view the sought information after completion ofthe display of the entire video signal, or to interrupt the display ofthe video signal to view the sought information. In either case, steps1834 and 1836 are performed to identify the object and link to relevantnetwork sites.

In the interrupted-display mode, the augmented-display tool causes theviewing computer to stop displaying the specific video signal, asillustrated in FIG. 10, and perform steps towards acquiring the soughtinformation.

In an uninterrupted mode, the display of the video signal continuesindependently of the actions of the viewer, and the augmented-displaytool 550 causes the viewing computer to store the pointing time instantsin a cache memory. Upon completion of the video-signal display, the usermay activate the augmented display tool to obtain object information ina separate session.

FIG. 19 illustrates data 1920 recorded during a viewing session in whicha viewer tracks object images without interrupting the display of avideo signal and the augmented display tool, installed in a computerreadable medium of a viewing computer 124, records temporal and spatialdata for use in a separate illustrative viewing session. In the exampleof FIG. 19, the viewer pointed to object images 12 times during aviewing session. The augmented display tool recorded the time instantsat which the viewing computer 124 detected the viewer's selections andcorresponding spatial coordinates. Twelve time instants 1922 denotedt*⁽⁰¹) to t*⁽¹²⁾, together with spatial coordinates of respectivepositions on a display screen, were recorded. The spatial coordinatesare not illustrated. The augmented display tool associated each selectedobject image with an object identifier 1924. After completion of theviewing session, the augmented display tool determined that five objectswith object identifiers 0002, 0008, 0064, 0256, and 0812, were selectedby the viewer. Object 0256 was selected four times and object 0002 wasselected once. The augmented display tool extracts information relevantto each identified object and display the extracted information in anorder selected by the viewer. The display order may be determinedaccording to the number of times an object-image is selected oraccording to temporal order of selection. In the former case,information relevant to object 0256 would be displayed first and in thelatter case information relevant to object 0064 would be displayedfirst. The recorded information 1920 may be held in a cache memory forprocessing at the viewing computer and presenting to a viewer.

FIG. 20 illustrates object appearance and tracking during an authoringprocess and a viewing process of a video signal. During an authoringprocess, an object appeared within a number of video signals during timeintervals 2020 and 2025. A user of an authoring computer 240 pointed atthe object and the authoring computer recorded pointing time instantswithin frames 05, 29, and 60. During a viewing session, a viewer using aviewing computer 124 having stored thereon the augmented display tool550 points at images of the object and the viewing computer recordedselection times instants 2040 within frames 07, 15, 26, 48, and 60. Eachof the object images captured by the viewing computer 124 during frames07, 15, or 26 is identified using an interpolation process as describedwith reference to FIG. 21. The object image captured during frame 60 isidentified directly.

Object Recognition

When an object is displayed on a viewing computer, the viewer may pointto any point within the image of the object. The augmented-display tooldetermines the pointing time t* and corresponding coordinates (x, y).The overlay directory 1440

FIG. 21 illustrates a process of interpolation. A point of spatialcoordinates (x, y) is determined to be within the rectangle defined bydiagonal points (a₁, b₁) and (a₂, b₂) (j^(th) contour 2120) if a₁≦x≦a₂and b₁≦y≦b₂.

The rectangular shapes approximating the contours of the tracked objectat two observation instants t₁ and t₂ are defined by two diagonals, onediagonal connecting point (a₁, b₁) to point (a₂, b₂) corresponding toj^(th) contour 2120, and the other diagonal connecting point (u₁, v₁) topoint (u₂, v₂) corresponding to (j+1)^(th) contour 2124. Forconsistency, a diagonal defining a rectangle is selected to be ofpositive slope.

The contour of the tracked object appearing at time t, t₁≦t≦t₂, may beapproximated by interpolation by a rectangle 2122 bounded by lines 2112and 2114 defined by a diagonal connecting a first point of spatialcoordinates (x₁, y₁) to a second point of spatial coordinates (x₂, y₂),where x₁, y₁, x₂, and y₂ are determined as:

x ₁ =αu ₁+(1−α)a ₁ and y ₁ =αv ₁+(1−α)b ₁; and

x ₂ =αu ₂+(1−α)a ₂ and y ₂ =αv ₂+(1−α)b ₂;

where α=(t−t₁)/(t₂−t₁).

A spatial position, defined by a point (x, y), is determined to bewithin the interpolated rectangle if x₁≦x≦x₂ and y₁≦y≦y₂.

FIG. 22 illustrates the interpolation process of FIG. 21 for anexemplary moving object. An object image 2222 is selected during videoframe 5059 by a viewer of a video recording using a viewing computer 124having installed thereon the augmented display tool 550. The augmenteddisplay tool acquires an overlay directory (content directory)associated with the displayed video recording from the overlay server160. The viewer pointed to a point within the object image 2222. Inorder to identify the object corresponding to object image 2222, theaugmented display tool examines the overlay directory to determine if anobject has been captured during frame 5059 in the authoring process thatproduced the overlay directory. If so, the augmented display tooldetermines whether the position to which the viewer pointed is withinthe contour associated with the object in the overlay directory.Otherwise, the augmented display tool finds two neighboring images 2220and 2224 of a common object in the overlay directory and determines aninterpolated contour corresponding to frame 5059. The neighboring imagesare contained within rectangular contours defined by diagonal points{(a₁, b₁), (a₂, b₂)} in frame 5084, and {(u₁, v₁), (u₂, v₂)} in frame5098 and the interpolated contour is defined by diagonal points {(x₁,y₁), (x₂, y₂)}. The common object is not necessarily the object selectedby the viewer. If the position to which the viewer pointed is within theinterpolated contour, the augmented display tool determines that thecommon object is the object sought by the viewer. Otherwise, newneighboring images of another object may be considered.

FIG. 23 illustrates the interpolation process of FIG. 21 for theexemplary moving object of FIG. 22 with reference numerals 2320, 2322,and 2324 corresponding to reference numerals 2220, 2222, and 2224,respectively. The main difference between the interpolation processes ofFIG. 22 and FIG. 23 is the shape of the contour defining an objectimage. In FIG. 22, a contour surrounds an object image and may,therefore, assume different sizes and shapes according to linear andangular movements of a tracked object. In FIG. 23, a standardized shapeof a predefined size overlaps an object and is positioned relative to asingle point selected in an authoring process. In FIG. 23, thestandardized shape is a square of a predefined width and the singlepoint may be at the centre of the square or at a pre-selected corner.The interpolation process of FIG. 23 is simpler than that of FIG. 22.

FIG. 24 illustrates an alternative representation of the overlay server160, forming a component of a distributed system shown in FIG. 25 andFIG. 26, for product advertising by linking content of video recordingsto product information sources. The overlay server 160 comprises anadvertising engine 2410 and an information depot 2420, both stored in acomputer readable medium accessed by the overlay server 160.

The advertising engine comprises an information-extraction tool 570, anauthoring tool 530, and an augmented display tool 550, all comprisingcomputer readable instructions stored in the computer readable mediumaccessed by the overlay server 160.

The information-extraction tool 570, installed in a computing device2590, collects product information, pertinent to a set of products, fromproduct data bases through a network and assembles the productinformation in a global product directory 560. The product databases maybe stored in a computer readable storage medium of product servers 2516(FIG. 25) maintained by product advertisers. The information-extractiontool 570 may annotate extracted product information according to inputprovided by a user of a computer hosting the information-extractiontool.

The authoring tool 530 is stored and installed in a computer readablemedium of each of authoring computes 240, which may be collocated withthe overlay server 160 or connecting to the overlay server 160 through anetwork. The authoring tool 530 may contain computer-readableinstructions which cause an authoring computer 240 to insert a staticimage of a product in the display of a respective video recording tofacilitate associating a moving image of the product with a respectiveproduct identifier. Static images of products may be acquired from theglobal product directory 560. Prompted by a user of an authoringcomputer 240, the authoring tool 530 tracks product images appearing ina display of a video recording received from a video source andassociates product identifiers with the product images to produce atracking record for a selected product. A tracking record relates eachselected product image to respective information collected by theinformation-extraction tool 570. The product identifiers may beconveniently derived from static product images appearing on theperiphery of a display of a video signal. Each tracking record containsa time instant and spatial position of each appearance of an image of aparticular product in a display of a respective video recording

The augmented-display tool 550 is installed in a viewing computer 124.Prompted by a viewer 2604 (FIG. 26) using the viewing computer 124, theaugmented-display tool 550 tracks product images appearing in a displayof an augmented video recording for which a tracking record has beenproduced in an authoring process. The viewing computer 240 displaysselected product information corresponding to product images selected bythe viewer.

The augmented display tool 550 may cause a viewing computer 124 toinsert static product images, acquired from global product directory560, to enable fast association of a product identifier with a productimage.

The information depot comprises a video-source directory 2412, a globalproduct directory 560, and a video-content directory 540, all stored ina computer readable medium accessed by the overlay server 160. Thevideo-source directory 2412 contains network addresses of video sources2512 (FIG. 25), selected from among a plurality 2585 of video sources,which provide video recordings of interest. The video-content directory540 stores overlay directories of a set of video recordings produced bythe authoring tool 530. The global product directory 560 stores productinformation, collected by the product-extraction tool 570, for a set ofproducts. The product information includes: (1) a list of productidentifiers of the set of products; a product image for at least oneproduct in the set of products; a title and description for each productin the set of products; and at least one network address of a productserver 2516 (FIG. 25), selected from among a plurality 2580 of productservers, providing information relevant to each product in the set ofproducts.

The system for product advertising relies on several authoringcomputers, each of which may connect directly or through a network tothe advertising engine 2410 and the information depot 240. Eachauthoring computer 240 installs the authoring tool 530 and accesses thevideo source directory 2412 to obtain network addresses of selectedvideo sources. Prompted by a user, an authoring computer 240 requestsand receives a particular video recording from a video source andimplements instructions of the authoring tool to track specific productimages appearing in a display of the particular video recording toproduce a tracking record. The specific product images are selected bythe user of the authoring computer 240. The authoring computer 240accesses the global product directory to obtain particular productinformation relevant to the specific product images selected by the userand sends the tracking record and the particular product information tothe overlay server to be stored in the information depot 2420.

The advertising engine 2410 distributes the augmented-display tool to anumber of viewing computers 124 and each viewing computer 124 may accessthe video-content directory 2412 to acquire an overlay directoryassociated with a respective video recording.

The product-advertising system supports a plurality of viewing computers124 each viewing computer 124 storing thereon a copy of the augmenteddisplay tool 550. A viewing computer 124 implements instructions of theaugmented display tool 550 to send a request to the overlay server toacquire a video recording. The overlay server 160 responds by sending:(1) instructions of an augmented display tool 550; (2) an overlaydirectory corresponding to the requested video recording; and (3) anetwork address of a video source providing the requested videorecording. The viewing computer 124 requests and receives the videorecording from the video source. Upon displaying the video recording,the augmented display tool 550, the augmented display tool 550 tracksimages of specific products belonging to the set of products selected bya user of the viewing computer and maintained in the global productdirectory 560, and extracts, from the global product directory, productinformation relevant to the specific products.

The augmented display tool may operate in either of two modes. In afirst mode, the viewing computer interrupts a display of a videorecording in order to extract the product information. In a second mode,the viewing computer extracts product information after completion,without interruption, of a display of a video recording. The augmenteddisplay tool 550 may also instruct the viewing computer 124 to sendidentifiers of the specific products to the overlay server 160 forstatistical analysis of product demand.

Thus, the method for product advertising according to the presentinvention comprises steps of: (1) creating a list of product identifiersof a set of products; (2) creating a list of video-recording identifiersof a set of video recordings; (3) acquiring network addresses of productservers 2516, each product server providing information relevant to atleast one of the set of products; (4) acquiring collective productinformation relevant to the set of products from the product servers2516 through the network; (4) sending the collective product informationthrough a network to an overlay serve 160; (5) acquiring network addressof video sources 2512 collectively providing the set of videorecordings; (6) requesting and individually receiving the set of videorecordings from video sources 2512.

For each video recording received from a video source 2512, the methodcomprises steps of; (a) producing a display on a computer screen; (b)pointing to images in the display corresponding to the set of products;(c) formulating a tracking record comprising a product identifier, apointing time, and spatial coordinates for each image; and (d) sendingthe tracking record to the overlay server through the network.

Software Implementation

FIG. 27 illustrates software modules of a system for product advertisingaccording to an embodiment of the present invention. The systemcomprises at least one processor and a computer readable medium havingcomputer readable instructions stored thereon for execution by theprocessor, to from the following modules: preparation module 2700, anauthoring module 2702, a playback module 2708, a user input module 2706,an object-tracking tool 2707, and a storage module 2720. The playbackmodule comprises a component 2709 for obtaining data, a component 2710for merging data from different sources, a user-redirection component2711, and a video-rendering component 2712.

Creating a product video overlay uses various components. One componentis an Extraction “Bookmarklet”, comprising instructions stored in acomputer readable medium, which enables a user to extract products fromvarious web sites, and another component is an Overlay Author/Viewercomponent that allows a user to associate extracted products with thelocation and time that the products appear in the video.

Once products have been extracted and correlated to content of a videorecording using the authoring component, the result is a hyperlinkedvideo that plays through a special video player that performssynchronization between the product images and the display of the videorecording.

The player is able to function when downloaded from the same web serverthat served the overlay metadata or any other site when used as anembeddable player. It enables users to shop, while viewing a video andredirects a user's browser to the retailer of a product when they make aproduct selection in the video. This functionality even works when theplayer is embedded in a JavaScript restricted environment. FIG. 28illustrates information flow in the system of FIG. 27. A computingdevice 2800 stores content of a container site 2820 obtained throughconnection 2810, and an augmented display tool 550. The computing device2800 sends a request 2820 to overlay server 160 to acquire a displaytool. The overlay server 160 sends computer readable instructionsincluding an augmented display tool through a connection 2821. Thecomputing device 2800 installs the augmented display tool and sends arequest to overlay server 160 through connection 2822 to acquire anoverlay directory for a specific video recording. The overlay server 160sends a respective overlay directory through a connection 2823. Theinstalled augmented display tool 550 causes computing device 2800 tosend a request to a video source 112 through a connection 2830 toacquire the specific video recording. The video source 112 sends thespecific video recording through a connection 2840.

Software Implementation of an Authoring Process

FIG. 29 provides an overview of software components activated in anauthoring process. The components include a preparation module 2910, avideo and product identification module 2920, a module 2930 forextracting product information (object information), and a component2940 for creating overlay directories for video recordings. Theauthoring process requires a one-time preparation step in module 2910 tosetup a user's browser with the authoring and extraction tools. Once thetools are installed, the author performs a procedure illustrated in FIG.29 in order to extract products from locations on the web and mark up anoverlay of a video recording with extracted products. Each step in theprocedure is performed in the context of where the data, be it streamingvideo or production information, is viewed. The steps listed here andillustrated in FIG. 29 are further detailed below:

-   -   1. Locate a video that can be viewed online through a web page        and identify the products selected to be marked up.    -   2. For each product, find the product web page where the details        of the product are shown and extract a product catalog entry        using a product extraction tool.    -   3. Using a video mark-up tool, mark-up an overlay of a video        recording with the extracted product catalog entries by dragging        the entries over an image of a product when the product image        appears on a display screen. Follow the product image as it move        around and then save metadata to a server for later viewing.

Preparation Module 2700

Before products can be extracted or a video can be marked up in-place,the user has to perform a one-time procedure which adds a tool to theirbrowser in the form of a bookmark. In one known procedure, the userdrags a bookmark from a site that hosts the overlay tool onto a browsertoolbar. In another known procedure, the user needs right-click on thelink and select ‘Add to Favorites’ and then confirm that the link shouldbe added when any security warnings are opened in a browser alertdialog.

Instead of a traditional bookmark link that includes a title and URL,the tool bookmark has a title and a single line of JavaScript with nonewline or carriage return characters. When the bookmark is clicked bythe user, the JavaScript creates a dynamic HTML Document Object Model(DOM) SCRIPT element and appends it to the HEAD element in the currentpage. The script initializes event handlers that capture a selectionmade by a user, using a pointing device such as a “mouse”, to enableextraction and editing features to function as described in theExtraction and Video Editing Step. The JavaScript bookmark link thatallows the injection of functionality into a page which has already beenserved from a third party server takes a form similar to the exemplaryform below:

-   -   “javascript:var host=‘www.overlay.tv’; var        script=document.createElement(‘SCRIPT’);    -   script.src=‘http://www.overlay.tv/javascripts/bookmarklet.js’;    -   script.type=‘text/javascript’;    -   var head=document.getElementsByTagName(‘HEAD’)[0];    -   head.appendChild(script); void(0);”.

Notably, the JavaScript bookmark link is cross-platform in the sensethat the same JavaScript code works in all popular browsers such asInternet Explorer, Firefox, and Safari as well as on Linux, UNIX andWindows operating systems. It also does not require a program to bedownloaded and executed, offering a friendly experience to authors.

Instead of a bookmark that runs JavaScript to inject functionality (ascript) into a web page, in a modification to the embodiment of theinvention, a browser plugin has been created for a browser. A user isrequired to run the plugin installation program for a browser, and theplugin would add a button to the browser toolbar. To extract a productor mark-up a video, the user would press the plugin button instead ofthe bookmark link.

Video and Product Identification module 2702

The first step of locating a video is performed by a user with a webbrowser that is equipped with the Adobe Flash plug-in that allows theviewing of Flash Streaming video in the .FLV format. The user needs towatch the video and identify the products that are to be tagged and thelocation on the web of each product page.

Product Extraction Module 2703

The product extraction bookmarklet is an application that enables a userto harvest a product catalog entry from a web site by using mouse clicksand mouse selections on assets such as text and images in a remote webpage. FIG. 30 provides an overview of the chronological steps of aprocess of product-information extraction. The information is acquiredfrom a product catalog 3042 and organized in product-extraction server3050 (using script 3051) into extracted product data 3052 stored in acomputer readable medium. An HTML page 3020 contains a list of productsof a store labeled as Exemplary store. The process follows steps 3021,3022, 3023, 3024, 3025 (setting a “bookmarklet link”), 3026, 3027, 3028,3030, and 3031.

The bookmarklet can be invoked while visiting any web site in order toextract product information from the site. In FIG. 30, a product with aproduct identifier “Product j” is extracted from an example web site.The steps are as follows:

-   -   1. The user visits an online web store called Exemplary Store by        typing http://www.exemplarystore.com into the address bar in        their browser. The browser performs a GET HTTP request to the        www.exemplarystore.com server.    -   2. The web server receives a GET request from the browser client        and starts to generate a response. To generate the response,        several techniques may be used by the site and multiple backend        application servers may be consulted. Generally one or more        databases may be queried for content and/or product information        that should be rendered on the page requested by the user.    -   3. The database returns data back to the component in the        Exemplary Store that is responsible for rendering HTML from a        database result set and the page is rendered.    -   4. The HTML including product information such as title,        description, price and product image for example, is returned to        the browser. The browser renders the HTML page according to the        layout included in it and shows the product information in the        page.    -   5. The user clicks on the Product Extraction Bookmarklet Link in        the browser link bar and its JavaScript dynamically inserts a        new script element into the DOM of the current page.    -   6. The new script insertion causes the browser to perform a GET        request for the new script from the product extraction web        server.    -   7. The Product extraction web server responds with the script.    -   8. The new script executes and injects the product asset        extraction functions, event handlers and menu as described with        regard to the In-place Editor Injection module 2704 (Bookmarklet        script section) below.    -   9. The user clicks on a set of assets representing pieces of the        product catalog entry. Each time an image or object is selected,        the user is prompted by a dialog (a dynamically added HTML DIV,        not a popup) to choose which attribute the object or image        represents, i.e., is it the main product image or a supplemental        view of the product. Each time some text is selected, the user        is prompted to select which attribute the text represents,        title, description, or else, and is given the opportunity to        edit the selected text. When the user has completed the capture        of attributes from the page, they select the “Preview” link from        the extraction menu where the captured product catalog entry is        previewed and finally they click the “Transfer” link from the        preview dialog.    -   10. When the “Transfer” link is clicked, the script performs an        HTML POST to the Product Extraction Server and includes all of        the information that the user selected.    -   11. The Product Extraction Server receives the product POST        request, parses and validates all product attributes and ensures        that all are well-formed and that all mandatory attributes are        included. It then creates a product catalog entry record that is        linked to the page that the POST came from and stores the record        to the Product Extraction Product Catalog database. A        thumbnail-sized product image of the product URL is created by        downloading the image from the web site, resizing it to standard        dimensions and then storing it on the server.

The overall effect is that a product catalog entry in an unknown formatin the source database has been extracted and moved to a known format inthe target database.

A detailed structure of the Product Extraction module 2703 and itsoperation are illustrated in FIG. 31, FIG. 32, and FIG. 33.

FIG. 31 details the product-extraction procedure. These includeinitialization (3120), location detection (3121), functions injection(3122), and format transformation (3125). The functions injectionprocess (3122) includes event handling (3123) and an extraction process(3124). The format transformation 3125 uses an extraction template 3126.

FIG. 32 illustrates software implementation details of the productextraction component of FIG. 30. Step 3202 injects and executes scriptin a current page. Step 3026 detects location. In step 3222 if thedetected location is a video source, step 3225 is implemented to setupan overlay authoring process. Otherwise, step 3223 determines whetherthe detected location is a product source. If so, step 3226 fetches anextraction template. Otherwise, step 3224 determines if a user hasselected a product. If so, step 3227 implements a product extractionfunction. Otherwise, an overlay author is setup in step 3228.

FIG. 33 illustrates additional software components of the productextraction component. Following step 3226 of FIG. 32, steps 3329 and3331 are performed and if it is determined in step 3333 that all assetsin the template are extracted, assets are organized according to type instep 3338. Otherwise, step 3329 is revisited to extract another asset.Following step 3327 of FIG. 32, step 3330 determines if a user hasselected an asset. If so, step 3332 detects the asset's type and step3334 extracts assets according to type.

In-Place Editor Injection Module 2704 (Bookmarklet Script)

When the bookmarklet is clicked, the JavaScript in the bookmark isexecuted. The script appends a new SCRIPT element inside the HEADelement of the current page which causes the browser to execute thatscript in the context of the current page.

When the injected script is executed, it first checks whether the URL tothe current page is a match with a URL to a site from which it is ableto automatically extract a product or automatically startup an in-placeoverlay authoring tool. This is done by matching the URL against regularexpressions for a set of known URL's. If there is a match with a URL fora known video source, an in-place authoring tool is injected into theDOM of the page, otherwise a set of asset extraction functions and eventhandlers are registered in the page. FIG. 34 illustrates the logic in aflowchart. FIG. 35 and FIG. 36 further illustrate the softwareimplementation of the In-Place Editor Injection 2704 in more detail.

In-Place Video Overlay Author (2705)

The In-Place Video Overlay Author is a video player that loads upuser-specific data from a server which did not serve the original pageand allows a user to mark up a video that is in a current page. Itappears to an end user that the authoring functions are part of apresent page because one player is substituted with another authoringplayer.

The challenge is that functionality originating from one domain is beingadded to a page that was served by another domain all on the client sideand browsers prevent communication between documents that originate fromdifferent domains. Standard linking, embedding and client-side scriptingmethods are insufficient to support this type of injected webfunctionality.

A dynamic “FORM” targets a dynamic “IFRAME” with the result of a proxyrequest to Domain B. With Domain B performing actions on the IFRAME'sbehalf:

-   -   IFRAME can be added to document served by Domain A with the        bookmarklet    -   IFRAME can stream video content from Domain A    -   IFRAME can obtain information from its parent via the FORM post    -   IFRAME can communicate with Domain B to read and save        information FIG. 37 illustrates the above process.

In-Place Image Overlay Author

The In-Place Image Overlay Author operates in the same manner as theVideo Author except with static images. The image authoring player needsto be:

-   -   introduced in-place in any page on top of any image;    -   able to read information from a page to which it is added; and    -   able to communicate via AJAX with a different domain from the        one which served the original page.        The process described above is also used by the image author.

A detailed functional diagram of the Author Overlay module 2705 and itsoperation are illustrated in further detail in FIG. 38 and FIG. 39.

Mark-up Video In-Place (Object Tracking module 2707)

Extracted products are synchronized with a video stream using thein-place authoring tool to record where and when those products appearin the video. The process involves a combination of manual steps toindicate which products are associated with a certain area on screen andautomatic object tracking which follows the object over time until theobject becomes to obscured to track, the camera angle or scene changes.

The steps that a user performs to markup a video with a product areillustrated in FIG. 40, which comprises FIG. 40A to FIG. 40H. Once anin-place author has been injected into the page, the user logs into theoverlay server by pressing ‘Login’ and supplying credentials. Thiscauses the author component to perform a GET request to the overlayserver and if the login is a success, the author component makes arequest for all of the user's harvested products.

The user advances the video display until a product that the user wantsto mark up is first shown on screen (FIG. 40A). As indicated in FIG.40B, the user drags a product image and drops it onto the location ofwhere the product is on the screen. When the object is dropped, aselection window sized to match the size of the product thumbnail isshown on the video. The user resizes the selection to match the areathat the object takes up, forming a bounding box around the object. Theuser also selects how the object should be tracked (manually, or using aparticular object tracking algorithm).

As illustrated in FIG. 40C and FIG. 40D, a bounding box is formed aroundthe object in the video. If the user selects manual tracking, the usermoves to a future position in the video display and moves the selectionaround the objects' new position. Each time the user positions anobject, a “keyframe” is created marking that the object was at positionx, y at time t. When a user moves to a time in between keyframes, thepositions of all objects on screen are linearly interpolated. The userrepeats this process until the object's movement is approximated. Theuser can also choose to end the selection at a particular position inthe video or start it sooner.

When the user saves the session, the targets are POSTed to the server ina compressed XML representation. The representation includes the starttime, stop time and tracking type and for manual mode as well as thekeyframe information.

If the user selects to use an object tracking algorithm instead ofmanual tracking, the authoring system starts the execution of theselected object tracking algorithm and runs it until the algorithm stops(FIG. 40E to FIG. 40H). The object detection algorithm is initializedwith the bounding box that the user has manually sized. Depending on thealgorithm selected, it could potentially run to the end of the video oruntil a confidence level is not met, at which point a final keyframewould be introduced.

The user then moves through the video and monitors how accurately theobject is tracked over time. At any time, if the user feels that theobject tracking has moved off course or that it should be stopped due tothe object going off screen, the camera angle changing or the scenechanging, the user either instructs the tool to end the tracking or theuser inserts a new keyframe with a new position. Inserting a newkeyframe re-initializes the object tracking at the new position and thealgorithm runs again. This process is continued until the user issatisfied that all objects are tracked accurately at which point theuser saves the session and the tracking information is stored to theoverlay server.

In the example of FIG. 40E, a product is dragged on to the video at timet=23 s, and an automatic object tracking algorithm is selected. In FIG.40F, the user has moved ahead to time t=41 s and found that the objectis being tracked successfully and the bounding box is still surroundingthe object. In FIG. 40G at time t=55 s, an object is starting toobstruct the view of the tracked object, but the algorithm is still ableto cope. In FIG. 40H, at time 1 m 11 s, the user finds that theobstruction has almost completely covered the object and the algorithmhas stopped. At this point, the user could choose to move ahead in thevideo where the object appeared back on screen, choose a differenttracking algorithm or select to track the object manually.

Overlay Playback Module 2708

Once an overlay has been authored over top of a streaming video and thedata has been stored on an overlay server, playback in a non-restrictedenvironment involves the operation of the Overlay Author component withthe authoring features disabled. This means that products aretime-synchronized by the player and markers are shown on the screen atthe appropriate time and coordinates. Since authoring is not required,there is no need for a bookmarklet, dynamic FORM or IFRAME, or a proxyserver. FIG. 41 illustrates operation of the Overlay Playback module2708 in detail, in particular, the figure illustrates the playbackoperation with video streaming from Domain A and Overlay informationarriving from Domain B and time synchronization occurring in the player.It also shows that when a user clicks on a product in an overlay (FIG.27, module 2706), the request is proxied through Domain B so that theclick can be tracked (FIG. 27, module 2707), and then the user isredirected to the product site (FIG. 27, module 2711). Further detailsof the structure and operation of the User Re-Direction module 2711 areillustrated in FIG. 43.

The process illustrated in FIG. 41 functions when the player is allowedto use JavaScript which is typical when there is an understanding orrelationship between Domain A and Domain B that JavaScript is required.A problem arises when Domain A does not allow players that it serves touse JavaScript because the player is not able to change the browserlocation without JavaScript. If Domain B is to send an HTTP redirection,it would not alter the location of the browser since the request was anasynchronous request made by the Player not the main document.

In this type of script-restricted environment, a different solution isrequired. Although the player can still request data from Domain B, itis unable to have any affect on the page including the ability to changethe current document location.

The solution involves the use of a button wrapped in a link outside ofthe player. Being outside the player, it can cause the browser to changelocations by virtue of the fact that it is an HTML link.

The use of server side sessions on Domain B is also required for thissolution to function. Instead of the player making a call to Domain B totrack the click, and then using JavaScript to change the location of thebrowser, the player sends an AJAX call to Domain B when the user selectsa product but then tells the user (visually) to click on a selectionbutton. The AJAX call stores the product identifier in a server-sidesession for that user. The link around the button is linked to a URL onDomain B which inspects the contents of the server-side session for theuser and then performs an HTTP redirect to the final product page. Theabove noted solution is illustrated in FIG. 42.

A computer readable medium, e.g., a memory such as non-volatile memory,DVD, CD-ROM, floppy or else, having computer readable instructionsstored thereon, when executed by a processor, to perform the steps ofthe methods described above, are also provided.

Although specific embodiments of the invention have been described indetail, it should be understood that the described embodiments areintended to be illustrative and not restrictive. Various changes andmodifications of the embodiments shown in the drawings and described inthe specification may be made within the scope of the following claimswithout departing from the scope of the invention in its broader aspect.

1. A system for product advertising comprising: a computer readablemedium, having computer readable instructions stored thereon, whenexecuted by a processor, to form the following: an advertising enginecomprising: an information-extraction tool for acquiring collectiveproduct information, pertinent to a set of products, from product databases through a network; an authoring tool for tracking product imagesappearing in a first display of a specific video recording received froma video source, associating product identifiers to said product images,and producing an overlay directory relating each of selected productimages to respective information within said collective productinformation; and an augmented-display tool for tracking said productimages appearing in a second display of said specific video recordingand displaying selected product information corresponding to a subset ofsaid product images selected by a viewer of said second display; and aninformation depot comprising: a global product directory storing saidcollective product information; a video-source directory providingnetwork addresses of video sources providing video recordings; and avideo-content directory storing overlay directories of a plurality ofvideo recordings produced by said authoring tool.
 2. The system of claim1 further comprising a plurality of authoring computers connecting,through said network, to said advertising engine and said informationdepot, wherein an authoring computer comprises means for performing thefollowing: receiving a copy of said authoring tool; accessing said videosource directory to obtain network addresses of selected video sources;receiving selected video recordings from said selected video sources;tracking, using said authoring tool, specific product images appearingin a display of a particular video recording from among said selectedvideo recordings to produce a tracking record, said specific productimages selected by a user of said authoring computer; accessing saidglobal product directory to obtain particular product informationrelevant to said specific product images; producing a particular overlaydirectory for said particular video recording combining said trackingrecord and said particular product information; and sending saidparticular overlay directory to said information depot.
 3. The system ofclaim 1, wherein said advertising engine comprises means fordistributing said augmented-display tool to a plurality of viewingcomputers, and each viewing computer has means for accessing saidvideo-content directory to acquire an overlay directory associated witha respective video recording.
 4. A system for collecting anddistributing product information through a network, the systemcomprising: an overlay server computer comprising: an informationextraction tool for extracting product information, for a set ofproducts, from a plurality of product servers and assembling saidproduct information in a global product directory; an authoring tool forcreating individual overlay directories for a plurality of videorecordings acquired from a plurality of video sources, and assemblingsaid individual overlay directories into a video-content directory; andan augmented display tool for displaying information relevant toproducts, belonging to said set of products, appearing in displaying aselected video recording from among said plurality of video recordings;and a plurality of authoring computers each storing thereon a copy ofsaid authoring tool; wherein each of said individual overlay directoriescomprises a computer readable medium storing the following: a timeinstant and spatial position of each appearance of a particular productin a display of a respective video recording; and information relevantto said particular product.
 5. The system claim 4, wherein at least oneof said authoring computers is connected to said network.
 6. The systemof claim 4, wherein said global product directory further comprises: alist of product identifiers of said set of products; a product image forat least one product in said set of products; a title and descriptionfor each product in said set of products; and at least one networkaddress of a product server providing information relevant to eachproduct in said set of products.
 7. The system of claim 4, furthercomprising a plurality of viewing computers, each viewing computerstoring thereon a copy of said augmented display tool, which causes aviewing computer to: send a request to said overlay server to acquire aspecific video recording; receive from said overlay server: an augmenteddisplay tool; a specific overlay directory, from among said individualoverlay directories, corresponding to said specific video recording; anda network address of a specific video source providing said specificvideo recording; request and receive said specific video recording fromsaid specific video source; track images, in a display of said specificvideo recording, of specific products belonging to said set of productsand selected by a user of said viewing computer; and extract, from saidglobal product directory, product information relevant to said specificproducts.
 8. The system of claim 7, wherein said augmented display toolcomprises means for causing said viewing computer to interrupt saiddisplay of said specific video recording in order to extract saidproduct information.
 9. The system of claim 7, wherein said augmenteddisplay tool comprises means for causing said viewing computer toextract said product information after completion, without interruption,of said display of said specific video recording.
 10. The system claim7, wherein said augmented display tool comprises means for causing saidviewing computer to send identifiers of said specific products to saidoverlay server for statistical analysis of product demand.
 11. Thesystem of claim 4, comprising a means for defining said spatial positionof each appearance of said particular object by a rectangle surroundingan image of said particular object, said rectangle represented by twodiagonal points.
 12. The system of claim 4, comprising a means fordefining said spatial position of each appearance of said particularobject by a square of a predefined size overlapping an image of saidparticular object, said square represented by a single point and saidpredefined size.
 13. The system of claim 4, wherein said informationextraction tool comprises a means for annotating said productinformation according to input provided by a user of an authoringcomputer.
 14. The system of claim 4, wherein said authoring toolcomprises means for causing an authoring computer to insert a staticimage of said particular product in said display of a respective videorecording to facilitate associating a moving image of said particularproduct with a respective product identifier.
 15. A method for productadvertising through a network, the method comprising steps of: creatinga list of product identifiers of a set of products; creating a list ofvideo-recording identifiers of a set of video recordings; acquiringnetwork addresses of product servers, each product server providinginformation relevant to at least one of said set of products; acquiringcollective product information relevant to said set of products fromsaid product servers through said network; sending said collectiveproduct information through said network to an overlay server; acquiringnetwork address of video sources collectively providing said set ofvideo recordings; requesting and individually receiving said set ofvideo recordings; and for each video recording: producing a display on acomputer screen; pointing to images in said display corresponding tosaid set of products; formulating a tracking record comprising a productidentifier, a pointing time, and spatial coordinates for each image; andsending said tracking record to said overlay server through saidnetwork.
 16. The method of claim 15 further comprising creating a globalproduct directory, accessed by said overlay server, for storing: saidlist of product identifiers; said network addresses of product servers;and said collective product information.
 17. The method of claim 16further comprising: extracting, from said global product directory,product-specific information relevant to said product identifier forsaid each image; and creating a video-content directory comprising aplurality of overlay directories for said set of video recordings, wherean overlay directory for said each video recording comprises: saidtracking record; and said product-specific information.
 18. The methodof claim 17 further comprising: sending a request from a viewingcomputer to said overlay server to acquire a specific video recording;receiving from said overlay server: an augmented display tool; aspecific overlay directory, from among said plurality of overlaydirectories, corresponding to said specific video recording; and anetwork address of a specific video source providing said specific videorecording; requesting and receiving said specific video recording fromsaid specific video source; and actuating said augmented display toolto: track images, in a display of said specific video recording, ofselected products belonging to said set of products; and extract, fromsaid collective product information, product information relevant tosaid selected products.
 19. The method of claim 15 further comprising astep of receiving from said overlay server an information-extractiontool for acquiring said collective product information from said productservers.
 20. The method of claim 15 further comprising a step ofreceiving from said overlay server an authoring tool for formulatingsaid tracking record.